Our Executive Team

William Pevear, President and Co-Founder

Mr. Pevear has 40 years experience in system integration and end-to-end development of image-based commercial products.  Before co-founding GeoVantage, Mr. Pevear was Director of Product Development for TASC (now a subsidiary of Northrup-Grumman) Information Division where he was the chief architect of new business ventures built upon the creative application of advanced technologies.  Mr. Pevear performed requirements analysis for technology driven products, led development and prototyping of new product concepts involving digital hardware/software architectures. In this role at TASC, Mr Pevear was the key business architect for TASC’s entry into commercial remote sensing targeted at the precision agriculture market. This endeavor resulted in the sale of all remote sensing operations to agriculture giant, Conagra, and the eventual sale by Conagra of all camera system technology to Applanix, a subsidiary of Trimble.

From 1986 to 1988, Mr. Pevear reported to the president of ICAD, Inc. (now a subsidiary of Oracle) responsible for supporting business and product development of ICAD’s knowledge-based automated mechanical design and manufacturing system.  From 1982 to 1986 Mr. Pevear was Vice President of Engineering at Siemens-Allis Automation, Inc. where he developed a control product line for automated manufacturing utilizing computer controlled assembly for robotic machining centers.  This product line included unique software, digital communications, and distributed control concepts.  Mr. Pevear held research positions at Polaroid Corporation in the 70’s directing Polaroid activities in image processing and image-based process control. This work included extensive pioneering efforts in digital image processing, image sensor technology, and development of imagery-based solutions for commercial applications. Mr. Pevear received a B.S. in Mechanical Engineering from Northeastern University in 1968.

Matthew E. Herring, Senior  Vice President and Co-Founder

Mr. Herring has spent the last thirteen years running GeoVantage’s sales and marketing from a start-up camera technology company to an agriculture and forestry focused imagery service provider, leading towards the 2005 sale of GeoVantage to John Deere Agri Services at which time Herring took over Deere’s forest imagery services sales team. In 2008, Mr. Herring purchased GeoVantage back from Deere with Mr. Pevear. Prior to joining GeoVantage Inc. in 2000 Mr. Herring spent ten years managing sales and marketing in business to business environments. The majority of that time as Midwest Region Director for LVMH’s premier beverage importer Clicquot Inc. Mr. Herring managed Clicquot’s Inc’s sales program for their exclusive portfolio of beverage brands handled by an extensive network of channel partners throughout the Midwestern United States. Matthew holds a BA in Psychology from the College of Wooster. Email me